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Wednesday 4 November 2026 marketing · daily
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Tag: 2027 planning

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A 6:1 ROAS shouldn't set your 2027 budget
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A 6:1 ROAS shouldn’t write your 2027 media plan

A 6:1 search ROAS may flatter the channel but hide weak audience strategy. Here's how to plan 2027 budgets around customers, not channels.

3 Nov · 3 min

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