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Jio Story: The Welcome Offer’s One-Line Brief for Marketers
How Jio's 2016 Welcome Offer reset India's data conversation and gave marketers a one-line brief: sell the daily habit, not the connection.
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When the Data Counter Stopped Mattering
From cyber cafe queues to always-on pockets: how the shift from metered data to unlimited 4G rewired everyday habits and what it means for…
Jio Story: The Local Voice Layer Behind Festival Feeds
From village video calls to hostel watch parties and regional festival feeds, one data layer turned local voices into India's everyday media.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits of India’s data decade, and what they reveal for marketers.
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.
Fourteen People, One Phone and a Jio Connection
Cricket nights, finale drops and wedding reels are now shared pop culture moments. Here's what marketers should read in the single-screen crowd.
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
