Section
Category: Media
101 stories
NBC Nightly News Takes 1.018M Demo, Only Up in Both
NBC Nightly News was the only evening newscast to grow week-to-week in both total viewers and the Adults 25-54 demo for the week of…
CNN Leads Cable News Gains With 21% Total-Day Demo Jump
Fox News, MS NOW and CNN all grew viewers in the Oct. 12 week, but CNN's 21% total-day A25-54 gain reclaims the No. 2…
AI Scraping Now 70.9% of Malicious Bot Traffic
AI scraping now drives 70.9% of malicious bot traffic, and publishers on both sides of the Atlantic are pushing for disclosure rules.
Publishers build a playbook for Google-zero search
Publishers are moving past Google-traffic anxiety: Axios links subscriptions to AI chatbots, The Verge reorgs audience teams, and Time serves ads to AI agents.
Forbes joins Google AI pilot as referrals drop 45%
Forbes has joined Google's paid News AI pilot as referral traffic falls about 45%. The deal covers AI overviews, audio briefings and performance data.
Emirates and JCDecaux launch six-face VIP ad gate at DXB
Dubai Airports, Emirates and JCDecaux have opened a six-face digital ad gate at DXB Terminal 3 for luxury brands targeting premium flyers.
CNN Total-Day Demo Up 8%, the Week’s Lone Gainer
CNN was the only cable news network to gain in both total viewers and the A25-54 demo in the week of Oct. 5, as…
The Verge Rebuilds Audience Team as Direct Sign-Ups Pass Half
Tech publisher The Verge has replaced generalist audience roles with funnel specialists as direct sign-ups pass half its subscriber acquisition.
Amazon TNF ads convert non-sellers and Colgate sees 8x lift
Amazon's Thursday Night Football is working as a two-sided ad pitch: a DSP gateway for non-sellers and an 8x-lift full-funnel case for Colgate.
NDTV names Meher Bajwa Editor of Good Times
NDTV has named Meher Bajwa Editor of Good Times, tasking her with building original IP and expanding the lifestyle brand across digital and social…
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.