Section
Category: Media
101 stories
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
Paramount closes $111B Warner Bros. Discovery takeover
Paramount's $111B acquisition of Warner Bros. Discovery closed October 6, creating Skydance after a year of bids, regulatory fights and a Netflix retreat.
Apple Licenses Huxe’s AI Podcast Tech in Reverse Acqui-Hire
Apple told EU regulators it will hire some Huxe AI staff and license the personalized podcast startup's tech, signalling fresh audio ambitions.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
News TV ad volumes fall 7% in Jan-Jul 2026: TAM AdEx
News genre TV ad volumes declined 7% in Jan-Jul 2026, easing from 15% a year earlier, as F&B led sectors and Reckitt, Patanjali stayed…
Festive ad spend to jump 46% as Bigg Boss South scales
JioStar's four Southern Bigg Boss editions have signed 75+ sponsors, with over half new advertisers, as festive spending is forecast to rise 46%.
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.
Facebook tests Reels-first feed in 400M+ India
Meta is testing a Reels-first Facebook UX in India, opening some users straight into full-screen video. Here's what it means for brands.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
Skydance keeps CNN and CBS news chiefs in leadership team
Skydance named CNN's Mark Thompson and CBS News' Bari Weiss to its CEO News Executive Leadership Team as the Paramount-WBD merger nears its Oct.…