Section
Category: Martech
150 stories
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…
Composable martech is now core to AI-first marketing stacks
Composable martech is moving from niche idea to default architecture. A free Nov. 4 MarTech panel maps how teams can modernize without a full…
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
Vectorial raises $3M to simulate consumer behaviour at scale
Vectorial has raised $3M led by SenseAI Ventures to help product and marketing teams pre-test consumer behaviour at scale.
NDTV adopts Amagi AdFlow to rebuild 15–18 min FAST breaks
NDTV is using Amagi AdFlow Orchestrator to split 15–18 minute linear ad breaks into shorter, platform-specific pods for FAST and CTV.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Picsart Marketing Studio Claims 86–93% Creative Accuracy
Picsart's new Marketing Studio combines creative production, Zappi consumer testing and Google Ads launch for small teams and solopreneurs.
Google’s Gemini adds small business marketing and finance tools
Google is turning Gemini into a small business hub with brand, marketing and finance tools, rolling out globally to all Gemini app users in…
Salesforce to Acquire Braze for $5.66 Billion
Salesforce has agreed to acquire Braze for about $5.66 billion, bringing real-time customer engagement and BrazeAI into Marketing Cloud and Agentforce.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
Coca-Cola’s AI Ad Scores 101 on Attention, Despite the Backlash
Coca-Cola's AI holiday ad scored 101 on TVision's Creative Attention Score despite online backlash, as marketers look to attention data for media decisions.