Section
Category: Martech
150 stories
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Salesforce Buys Braze for $5.7B: Clarity or Stack Complexity?
Salesforce is buying Braze for $5.7B in a bet on speed between customer signals and actions. The real story is the roadmap for martech…
Deloitte sees holiday sales up 4.0% to 4.8%: CRM recency plan
Deloitte sees 2026 holiday sales up 4.0% to 4.8% and online up 7.5% to 8.4%. A four-rung CRM recency plan can turn old lists…
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.
Zeta’s AWNY Play: Enterprise AI and the End of the DSP
Zeta's AWNY blitz paired acquisitions with an enterprise AI push, while Apple's iOS 27 changes and Olyzon's launch signal the DSP's fading role.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
Salesforce to fold AI analytics startup Loops into Tableau
Salesforce plans to fold AI analytics startup Loops into Tableau, moving dashboards from what changed to why it changed and what to do next.
Honeyjar’s AI PR startup drew 10,000 signups in 24 hours
Honeyjar's AI PR platform attracted 10,000 waitlist signups in 24 hours and counts Nextdoor, Bloomberg Beta and Mission North among beta testers.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.