Section
Category: Martech
150 stories
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.
Indian Ecommerce Sites Score 43/100 on AI Agent Readiness
AI agents finished 80% of shopping tasks on Indian ecommerce sites, yet the average readiness score was just 43/100 in FTA Global's study.
AI Answers: 85% of Brand Mentions Are Third-Party
2025 AirOps study: 85% of AI brand mentions came from third-party sites. Here's how to audit and fix your brand story.
Treasure AI says marketers can build personalization in 10 minutes
Treasure AI's Personalization Studio promises real-time website personalization without data teams, plus email pricing tied to clicks rather than sends.
OpenAI Adds Visual Ads; ChatGPT Clicks 3.6x More Bot-Heavy
OpenAI is testing visual ads in ChatGPT and adding conversion measurement, but TrafficGuard found clicks 3.6x more likely to be bots than Google.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Kantar ties customer experience to 2.5x share lift
Kantar and Qualtrics launch Experience Impact to connect CX, brand tracking and operational data—and show which moments build brand equity.
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
Turn customer silence into smarter email automation
Customer signals include what users stop doing. Here's how to turn skipped steps and silent churn into automated emails without adding new data.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
OpenAI’s 2.5B prompts now get image ads and measurement
OpenAI tests US ChatGPT image ads and expands measurement beyond last click. But with 2.5B daily prompts vs Google's 15B searches, inventory is tight.
DigiPlus Fest 2026: AI rapid research ends speed-depth trade-off
At DigiPlus Fest 2026, Consuma showed how AI-native rapid research blends social listening speed with traditional research depth.