Section
Category: Martech
150 stories
Salesforce Buys Listen Labs for AI Customer Research
Salesforce is buying Listen Labs, bringing AI interviews, analysis and digital twin simulations closer to its CRM and AI agents.
Why Martech Strategy Must Come Before the Stack
Martech teams often buy tools first and strategy later. Here's how to flip the order, audit real gaps and make every tool earn its…
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
How Shoppers Stop grew ATV for 15 quarters
Shoppers Stop has grown average transaction value for 15 straight quarters with AI-assisted personal shoppers, loyalty perks and local merchandising.
Visual SEO for AI search: a relationship playbook
Google Lens logs 25 billion visual searches a month. Here's how aligning images, entities, metadata and DAM governance can reduce AI ambiguity.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
Braze adds self-service AI decisioning and QA agents
Braze's new AI tools lower the barrier to individualized campaign decisioning, automated QA and Claude-based workflows for marketing teams.
MarTech+ 2026: Data Foundations Decide Engagement Winners
CleverTap's Rahim Penangwala says only 26% of users stay on apps by day two, so brands must move from planned campaigns to autonomous engagement.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.
Stagwell’s Palantir bet: an open, privacy-first data stack
Stagwell's John Kahan explains how Palantir's model-agnostic platform and Harvard-certified differential privacy could reset audience data.
PostcardMania Adds Search and AI Optimization for SMBs
PostcardMania adds Optimize Search + AI to its Everywhere Small Business campaign, targeting Google and AI platforms like ChatGPT and Claude.