Section
Category: Martech
150 stories
BharathCloud, ibentos Team Up for AI Marketing Tech
India's BharathCloud will use ibentos HYPE to create and scale on-brand campaigns, with plans to explore AI-led event experiences for customers.
How to Optimize Content for AI Answer Engines
MarTech's latest guidance breaks down the technical and content changes marketers need to stay citable in AI search tools like ChatGPT and Perplexity.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
Stop Treating LLMs Like People: Better AI Prompts
Why vague AI prompts produce confident hallucinations—and how reframing LLMs as predictive text engines improves martech workflows.
GTM Teams Are Deploying AI Agents They Can’t Track
LeanData finds 93% of GTM teams use AI agents, but nearly a third cannot say how many touch their records. Visibility and ownership have…
Moving Walls plugs DOOH into Magnite across APAC
Moving Walls has connected its LMX supply-side platform to Magnite, making Asia-Pacific digital out-of-home inventory biddable via CPM buys.
IAB Tech Lab AAMP 3.0 aims to standardise agentic ad buying
IAB Tech Lab's AAMP 3.0 introduces OpenProposal, an agent-readable format to take AI media buying from RFP discovery through to transaction.
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
Martech category labels have stopped meaning much
A six-year study of DXP homepages shows vendors changing labels faster than products. Learn how to check release notes before your next vendor call.
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…