Section
Category: Martech
150 stories
LTM Partners with Shekhar Kapur on AI Storytelling
LTM has named filmmaker Shekhar Kapur strategic advisor to its BlueVerse Craft unit, aiming to scale AI-powered creative capabilities for enterprises.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
AnyMind launches AnyCreator Stream for live creators in India
AnyMind Group has brought AnyCreator Stream to India, connecting YouTube Live creators with campaign discovery, performance metrics and earnings tools.
AnyMind Group Launches AnyCreator Stream in India
AnyMind Group's new platform helps creators track live performance, manage earnings and join brand campaigns via YouTube Live.
Pinterest courts brands with Visual Search Ads and AI upgrades
Pinterest is rolling out Visual Search Ads, Performance+ upgrades and creator-led CTV tools to build a full-funnel ad offering.
What Google’s Ad Stack Remedies Really Change for Adland
A federal court spared Google from breaking up its ad stack, but new interoperability and transparency rules could reshape programmatic advertising.
Taboola to Acquire Dianomi for Finance-Focused Ad Network
Taboola plans to acquire premium native ad network Dianomi by end 2026, strengthening its finance-focused performance advertising for brands.
Composable vs Packaged CDP: A 4-Point Evaluation Framework
Four criteria—data infrastructure, engineering capacity, real-time latency, and cost—help marketing teams choose between composable and packaged CDPs.
AI Agents Get a Reality Check: Humans Still in the Loop
AT&T, Crocs, and Southwest are deploying AI agents for speed—but keeping humans in the loop for high-stakes customer moments.
How Context Fixes the Memory Problem in Marketing Automation
Marketing automation often reacts to triggers but forgets recent buyer activity. Here's how context, lifecycle stage, and priority rules fix broken journeys.
Why Faster AI Can Expose Broken Marketing Workflows
Faster AI can magnify approval bottlenecks, brand disputes and analytics gaps. Here's how marketing teams can modernize their operating model.
Digital ShoutOuts Media Unveils Audience Base AI Ads
Digital ShoutOuts Media launches Audience Base AI Ads, an India-built platform for planning, activating and measuring ads across AI-powered environments.