Gurgaon-based digital innovation and advertising intelligence company Digital ShoutOuts Media has launched Audience Base AI Ads, an India-built platform to help brands and agencies plan, activate, manage and measure advertising across emerging AI-powered environments.
The launch is aimed at a fast-changing media landscape. AI platforms are increasingly shaping how consumers discover information, research products, compare alternatives and seek recommendations. In response, the company is positioning Audience Base AI Ads not as a single-channel tool, but as an infrastructure layer that can support advertising as AI platforms introduce monetisation opportunities.
What the platform covers
Audience Base AI Ads brings together several campaign functions in one unified system. This includes:
- Campaign planning and intelligence: intent and contextual signals to shape targeting before activation.
- Creative workflows and activation: central tools to run advertising across conversational and AI-led touchpoints.
- Measurement and reporting: performance dashboards, conversion measurement and spend oversight.
- First-party audience capabilities: a route to activate owned audience data as AI advertising matures.
The company plans to expand the platform further across campaign automation, contextual and intent planning, creative workflows, conversion optimisation, first-party audience activation and consolidated AI advertising measurement. It will also evaluate and integrate additional AI advertising environments as they make inventory available to brands and agencies.
Early performance signals
During initial testing across advertiser campaigns, Audience Base AI Ads recorded click-through rates above 3% from day one, along with conversion activity and engagement. Digital ShoutOuts Media says the early response indicates that users engaging through conversational environments can demonstrate clearer intent while researching, comparing alternatives or preparing to take action.
“AI is rapidly becoming another important layer in how people discover information, research products and make decisions. Advertising is now beginning to become part of that ecosystem as well.” — Ashish Kulshrestha, Founder, Digital ShoutOuts Media
Kulshrestha added that early campaign experience has strengthened the company’s belief that conversational advertising can become an important performance channel. The reason, he said, is that brands have a chance to engage consumers while they are actively researching, comparing and deciding.
Why marketers should pay attention
For marketing professionals, the launch highlights a practical shift: AI interfaces are no longer just content surfaces. They are becoming discovery and decision layers. As a result, brands will need measurement and activation approaches that work across established channels such as search, social, programmatic and commerce media, as well as newer AI-led environments.
The early CTR above 3% is only a directional signal, not a universal benchmark. But it suggests conversational ad formats can capture attention in a high-intent context. For media planners, the sensible next step is to run small, controlled tests in AI-led placements and compare them against existing performance channels. The metric to watch is not just CTR but downstream conversion and return on ad spend, especially while AI inventory still lacks mature measurement norms.
The launch also underscores India’s growing role in building adtech for the wider AI advertising ecosystem. Brands that build learning now may be better placed when these environments scale.
Source: MediaNews4U
