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Author: Marketing Junkies Desk
1,348 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
Salesforce buys Cresta to bring AI voice agents to calls
Salesforce signs a deal to acquire Cresta, adding AI voice agents and real-time rep guidance to its Agentforce push—price undisclosed.
Asian Paints turns Diwali prep into a festive musical
Asian Paints and Ogilvy reframe Diwali cleaning, decorating and painting as the start of the festival, but the musical ad stays in familiar territory.
Gap’s Give Your Gift ad returns with Jackson 5’s I’ll Be There
Gap brings back its “Give Your Gift” holiday choir for a third year, covering Jackson 5’s “I’ll Be There” with three US vocal groups.
AI Traffic Drives 83% More Revenue Per Visit: Adobe
Adobe finds AI-referred shoppers now convert 90% better and bring 83% more revenue per visit, but average homepages score just 63% on AI readability.
Whisper Touch the Pickle: the ad that challenged period taboos
In 2015, Whisper and BBDO India turned a pickle jar into a national conversation about period taboos—and changed Indian ad culture.
Havas Media India tops RECMA 2026 with 21 points
Havas Media India takes the No. 1 spot in RECMA's 2026 qualitative rankings with 21 points, its fifth straight Dominant Profile, and leads new…
Sabhyata’s Diwali ad calls out ‘families only’ rental bias
Sabhyata's Ghar Aayi Lakshmi uses Diwali's welcome to question a rental-market rule single working women face in urban India.
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
iD Fresh bets on mom’s food wisdom in new iD Ka Idea TVC
The batter brand's new TVC frames mothers as the original source of food wisdom, connecting clean-label convenience with home-style authenticity.
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.