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Asian Footwears Names Delhi Railway Platforms; Dhoni Leads
Asian Footwears has secured naming rights for Platforms 14-16 at New Delhi Railway Station, using MS Dhoni to reach over 10 lakh daily commuters.
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Swiss Beauty Enters Bigg Boss 20 as Special Partner
Swiss Beauty has joined Bigg Boss Season 20 as special partner in makeup, with in-house presence, a branded segment and ads running until October…
AI Brand Recommendations Vary Widely by Market: FTA Global
New FTA Global research across 12 cities finds nearly 3 of top 5 AI-recommended brands change outside New York and English contexts.
flydubai Names Butalia SVP, Brand Marketing & Communications
The Dubai-based airline picks Tata Group veteran Siddhartha Butalia to lead corporate brand, marketing, PR, internal comms and reputation.
Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
Turtle Wax names Dibya Panigrahi India & ASEAN marketing lead
Turtle Wax has elevated Dibya Swarup Panigrahi to lead marketing and growth for India and ASEAN as it expands its co-branded studio network.
Badri Beriwal to lead brand strategy at Bennett Coleman
Bennett Coleman & Co. Ltd. has brought in Badri Beriwal as Director, Brands, Products and Portfolio Strategy, after a stint at Bata India.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
Jockey India Launches 150 Years Young Campaign
Page Industries launches Jockey's '150 Years Young' campaign in India, spotlighting category expansion, manufacturing scale and 100,000+ retail doors.