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iD Fresh bets on mom’s food wisdom in new iD Ka Idea TVC
The batter brand's new TVC frames mothers as the original source of food wisdom, connecting clean-label convenience with home-style authenticity.
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
Employment Hero powers SMB hiring pitch with Richard Marx ballad
Employment Hero launches a multi-market campaign turning Richard Marx's 1989 power ballad into a B2B pitch for built-in talent.
Apollo Tyres appoints new marketing and Vredestein heads
Apollo Tyres names Kanika Juneja as marketing head for India and South-East Asia, and Abhineet Kothari to lead Vredestein in India.
Google’s AI Search Surge Can’t Stop a $500bn Selloff
Alphabet posted its fastest search-query growth in five years and still lost about $500 billion in value as AI Mode ad monetization lagged traditional…
Unilever names Amrita Purkayastha CMO of OZiva and Liquid I.V.
The former TRESemmé and Lakmé marketer will lead brand strategy and growth for Unilever's digital-first wellbeing portfolio in India.
Kalyan Jewellers’ 105-second film widens the wedding blessing
Kalyan Jewellers brings Amitabh Bachchan and a touch of magic to wedding season in its 105-second 'Kalyan Bhava' film.
Make AI Adoption Stick Beyond Deployment
A Nov. 4 MarTech Conference panel argues AI adoption fails when teams feel unsafe. Here's how leaders can map friction, build trust and make…
A 6:1 ROAS shouldn’t write your 2027 media plan
A 6:1 search ROAS may flatter the channel but hide weak audience strategy. Here's how to plan 2027 budgets around customers, not channels.
Instagram’s 2026 Ring Awards Name 25 Global Creators
Instagram names 25 global creators in its second Ring Awards, from Erling Haaland to Subway Takes' Kareem Rahma and Indian model Bhavitha Mandave.
Netflix Hires Ex-Google AI VP Darshan Kantak to Head Ads Platform
Netflix appoints former Google Cloud AI product VP Darshan Kantak to lead its ads platform as the streamer recalibrates ad revenue and product rollout.
Droga5 global CEO Mark Green dies at 53
Mark Green, global CEO of Droga5 and The Monkeys co-founder, died suddenly in New York at 53, leaving a succession test ahead.