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Author: Marketing Junkies Desk
231 stories
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
Jockey India Launches 150 Years Young Campaign
Page Industries launches Jockey's '150 Years Young' campaign in India, spotlighting category expansion, manufacturing scale and 100,000+ retail doors.
Cloud Gaming in India Faces the Paywall Test
Cloud gaming platforms are expanding in India, but server costs, usage caps and reluctant payers are testing whether subscription play can scale.
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…
CNN-News18 Refreshes Programming Under Voice for a New India
CNN-News18 has reworked its weekday and weekend line-up with anchor-led shows, new geopolitical and health segments, and multi-platform distribution.
Sony Sports to Air India’s Star-Studded Asian Games Cricket
Sony Sports Network will telecast India’s men’s and women’s Asian Games cricket from September 17, 2026, with commentary in five languages.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
Generali Becomes Davis Cup Presenting Partner in Global Deal
Generali and World Tennis sign a multi-year deal renaming the Davis Cup, with global broadcast and court branding woven into the tournament.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.