The campaign
Employment Hero has taken a swing at HR category fatigue with a multi-market brand campaign built around Richard Marx’s 1989 power ballad. The campaign line, ‘Your Next Hire Is Right Here Waiting’, comes from the company’s in-house Hero Collective, working with production house Crater Global and Sure Studios; Harrison Woodhead directed.
The push runs across Australia, New Zealand and Canada through mid-December, with connected TV and BVOD, large-format out-of-home, commercial and sports radio, digital audio and paid social. Employment Hero describes itself as an AI-powered employment platform; the campaign promotes the talent ecosystem inside the product used by more than 350,000 businesses.
The campaign team includes global marketing director Tasman Page, global head of brand Tenielle Stoltenkamp, global head of creative & design Domenico De Rosa, and senior creatives Andrew Cameron and Angela Castles. Crater Global and Sure Studios handled production, with sound design by Smith & Western Sound and colour grade by Marcus Friedlander.
What the film says and how
The film’s argument is simple: small business owners already wear every hat, and the old ‘post-and-pray’ approach to recruitment burns weeks on generic CVs and disconnected software. The alternative is not another job board but talent that is already built into the same system where HR, payroll, benefits and hiring happen.
To make that point, the ad plays 80s music-video sincerity completely straight in grounded small-business settings. Prospective hires appear as dramatic, backlit, windswept figures, lip-syncing the power ballad, before the platform verifies them and moves them toward a hire. The drama is punctured by a practical off-screen reveal: the company’s purple rabbit mascot, Big Ears, is working a leaf blower.
Tasman Page says the song provides an emotional and comedic hook for a major product differentiator. The intended takeaway is that an employer can shortlist talent without posting an ad and move someone from first interview to first pay run in a few clicks.
The response so far
Campaign Brief reports the film as part of an integrated push running through mid-December, but the piece does not yet point to early performance figures or viewer sentiment. The source frames the work as a rare singalong share for a B2B HR brand.
The category context
HR software marketing has long leaned on workflows, features and return on investment. Employment Hero is betting that a familiar power ballad can cut through what its marketing director calls category fatigue while still landing a product truth: the talent pool is not a separate destination but part of the operating system.
- More than 350,000 businesses already use the platform for HR, payroll, benefits and hiring.
- The campaign targets the traditional post-and-pray recruitment process, where employers post a job and wait for generic CVs.
- It runs in three markets with a mix of TV, audio, radio, out-of-home and social, rather than a single viral film.
What to watch next
If the singalong strategy works, the proof will be in hiring-funnel behaviour, not just views: shortlists started, roles filled, and time-to-hire. Watch whether Employment Hero follows up with metrics, and whether other B2B platforms answer with entertainment-led campaigns rather than product screenshots.
Watch the original: Employment Hero on YouTube
Source: Campaign Brief
