Topic
Tag: B2B marketing
38 stories
Wipro India names Kuldeep Sehrawat director and head of marketing
Kuldeep Sehrawat, formerly of IBM India, has joined Wipro as director and head of marketing for India, bringing deep B2B and partner-led marketing experience.
281 Days to Revenue: Why Marketing KPIs Mislead Teams
Dreamdata's 2026 B2B benchmarks show cheaper clicks can mask weak account influence. Here is a four-question KPI audit for marketing leaders.
HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
67% of B2B Buyers Prefer Rep-Free: Funnels Still Miss Intent
McKinsey, Gartner and Salesforce data show B2B buyers use ten channels and prefer rep-free buying—yet funnel stages still get read as buyer intent.
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
Turn customer silence into smarter email automation
Customer signals include what users stop doing. Here's how to turn skipped steps and silent churn into automated emails without adding new data.
SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.
B2B Marketing’s Real Problem: Evidence, Not ROI
B2B teams often report campaign-level ROI, but the real gap is evidence connecting marketing influence to revenue across the full sales cycle.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
ANZ’s Secret Sauce Ad Hides the Answer to Sell Insight
ANZ and TBWA New Zealand’s new campaign sells business insight by withholding the one detail companies most want to see.