Topic
Tag: B2B marketing
38 stories
DigiPlus Fest 2026: Intent Becomes the New Signal
At DigiPlus Fest 2026, leaders from Panasonic, DLF, Apollo24/7 and JSW Dulux argue that the questions after a click reveal more intent than the…
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…
B2B attribution is messy: Integrate’s CaliberMind fix
Integrate CEO Mehul Nagrani on why B2B attribution stays messy, the CaliberMind acquisition, and why single metrics mislead demand gen.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Clarity Communication and Virtual Pebbles partner on AI-led work
Clarity Communication and Virtual Pebbles will jointly scope PR, digital and AI-supported projects for B2B, MSME and founder-led businesses.
6 ABM Plays to Fix Sales and Marketing Alignment
ABM leaders at Snowflake, Datadog and Unisys share operating plays that turn sales and marketing alignment into a weekly discipline.
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
B2B Brands Use Creator Video to Earn AI Search Trust
Creator video use by B2B companies jumped 55% in a year as marketers chase credibility with buyers who rely on AI recommendations.
Martech category labels have stopped meaning much
A six-year study of DXP homepages shows vendors changing labels faster than products. Learn how to check release notes before your next vendor call.
Marketo Co-founder Jon Miller Launches Phave for AI-Era B2B
Marketo co-founder Jon Miller has launched Phave, an AI-native B2B marketing automation platform that replaces rigid rules with reasoning and playlists.
How Context Fixes the Memory Problem in Marketing Automation
Marketing automation often reacts to triggers but forgets recent buyer activity. Here's how context, lifecycle stage, and priority rules fix broken journeys.