Cilicant, a Pune-headquartered active packaging solutions company, has named Prabhsharan Kaur as Director, Marketing, India & Global Markets. The appointment adds a senior marketer with deep B2B communications experience as the company sharpens its brand story across more than 30 countries.
The leadership brief
Kaur brings more than 17 years of experience in integrated marketing, corporate communications, brand strategy, investor relations and executive storytelling. Cilicant says the role is designed to strengthen its brand narrative, deepen engagement with B2B audiences and build market presence across geographies.
Her mandate includes working closely with Cilicant’s teams on marketing and brand-building initiatives, with a specific focus on active packaging innovation and the use of artificial intelligence in digital marketing.
Why this matters for marketers
This is not a routine regional marketing hire. The combination of India and global markets in one role reflects how industrial companies are consolidating marketing leadership to keep messaging consistent across borders. Cilicant operates in pharmaceuticals, healthcare, food, nutraceuticals and industrial products, where product integrity and shelf life are the core selling points.
- B2B industrial brands are moving beyond product-catalogue marketing toward narrative-led, insight-driven communication.
- AI is entering formal marketing mandates, but the brief remains anchored in strategy and audience insight.
- A combined India and global role signals a push for one brand voice across domestic and export markets.
A background built for complex storytelling
Kaur joins from SKF, where she handled external communications, brand and public relations for India, Southeast Asia and the Middle East. Her recent work included communication around the demerger of SKF India Industrial and SKF India Limited, covering corporate identity, investor communications, regional PR and executive storytelling.
Before that, she worked at Avery Dennison in marketing communications and brand communications for South Asia, including packaging, RFID and intelligent-label solutions. In 2021, she spoke about how the pandemic had accelerated digital adoption and created new ways for companies to reach global audiences.
Kaur has also focused on the intersection of marketing, communications, technology and business strategy. In a recent discussion on digital narratives, she emphasised using data to understand changing audience behaviour while cautioning that AI-driven content creation still needs strategy and insight.
What to watch
Her appointment follows professional recognition earlier this year: a Rising Star award at the Marketing and Communication Excellence Awards 2026 from Team Marksmen Network, and a place in BW Marketing World’s 40 Under 40 recognition programme.
For marketing leaders, the move is a useful signal. Industrial and B2B companies are no longer treating communications as a supporting function; they are hiring marketing directors who can manage demerger-scale messaging, investor narratives and digital innovation at once. The takeaway: if you want a broader leadership mandate, build cross-market storytelling skills alongside martech fluency.
Source: MediaNews4U
