Topic
Tag: India Marketing
60 stories
Wipro India names Kuldeep Sehrawat director and head of marketing
Kuldeep Sehrawat, formerly of IBM India, has joined Wipro as director and head of marketing for India, bringing deep B2B and partner-led marketing experience.
Colgate-Palmolive India names Akash Parekh marketing chief
Colgate-Palmolive India appoints Akash Parekh as EVP Marketing from December 1, succeeding Gunjit Jain after a two-decade cross-market career.
Jio Story: The Arc Behind India’s Most Ordinary Data Day
From 2016's unlimited data reset to today's UPI chai, study video calls and road-trip maps, a look at how everyday utility became India's data…
The Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Four data habits, not demographics, explain India's connected decade. Which one are you: Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
72% see a strategic thinking gap. Can Indian marketing close it?
A WFA study finds 72% of marketers see strategic thinking as the top talent gap. India has talent—but do organisations develop it?
Arun Varghese Exits WPP Media After a Decade
Arun Varghese steps down as WPP Media's national head for emerging tech and experiential marketing after a decade, raising continuity questions.
Jio Story: Cricket, a Finale and 14 People on One Phone
A cricket huddle, a finale night and wedding-season reels show how one connection became India's shared pop-culture layer—then, now and next.
First Video Call Home: India’s Shared Data Memory
How a 2016 welcome offer became a cultural timestamp, and why marketers should understand collective memory before crafting nostalgia.
BGMI makes Collection Level an 80s Bollywood status symbol
Dentsu Creative Isobar's two-film campaign for KRAFTON India's BGMI turns a game progression feature into a small-town status story drawn from 80s Hindi cinema.
Jio Story: Collective Nostalgia Needs a First Memory
A first video call home turned a 2016 data offer into a shared memory. Here's why that personal moment still works for brands.
Jio Story: Five Lives That Show What Data Is For
A data saver, a midnight binger, a kirana owner, a creator and a grandmother on her first video call show how Jio became daily…
Then vs Now: From Cyber Cafe to Pocket
A marketer's look at how 2016's data rationing and cyber cafe queues became today's always-on, phone-first routines.