Topic
Tag: India Marketing
60 stories
Philips ‘Airfryer Matlab Philips’ Builds Category Ownership
Philips launches 'Airfryer Matlab Philips' with Sushmita Sen, leveraging over a decade of airfryer leadership ahead of the festive season.
TRAI Tightens Spam Call Rules: What Marketers Must Know
TRAI’s new UCC rules target robocalls and A2P calls with AI detection, one-week inquiry consent and tougher enforcement. Here’s what marketers must audit.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Pushpa V takes charge of men’s grooming, beauty, and Philips Avent in India, bringing D2C, beauty, and e-commerce expertise to the wider marketing role.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Turtle Wax names Dibya Panigrahi India & ASEAN marketing lead
Turtle Wax has elevated Dibya Swarup Panigrahi to lead marketing and growth for India and ASEAN as it expands its co-branded studio network.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
AdCounty Media Names Sudha Wadhwa as Business Growth Head
AdCounty Media names Sudha Wadhwa as National Head of Business Growth to drive India expansion in programmatic, performance and publisher solutions.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Arena Media India wins Ashiana Housing integrated mandate
Arena Media India has won the integrated media mandate for Ashiana Housing after a multi-agency pitch. Here's what the account covers and why it…
Smartphone Slowdown: How Challenger Brands Are Winning India
India's smartphone shipments fell 10% in Q2 2026, yet Nothing doubled shipments and Motorola grew. Inside the marketing playbook challengers are using.
Opraah Promises 48-Hour Creator Payments With New OPay Push
Creator management firm Opraah has launched OPay, promising payments within 48 hours of a campaign going live for its exclusive creators. Here's why it…
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…