Topic
Tag: India Marketing
60 stories
Crocs takes Feel It All festive push to India with KL Rahul
Crocs India launches its global Feel It All platform with KL Rahul, Dalip Tahil and creators in a social-first film built around a playful…
Birla Opus Paints’ Pujo film puts homecoming before paint
Birla Opus Paints has launched a Durga Pujo campaign following a young woman home to rediscover family rituals, created by Leo India.
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.
Meta Playbook Maps Micro Drama Monetisation
Meta's new playbook at FICCI Frames outlines how micro drama apps can lift ROAS, cut acquisition costs, and move viewers from incidental to paid.
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
Hinge’s Made for Love pushes intent-first dating in India
Hinge's new India brand film under Made for Love pushes trust, privacy and high-intent dating, targeting young urban singles, especially women.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
ASCI Issues AI-Generated Content Labelling Rules for Ads
India's ad watchdog has released final rules on when AI-created and AI-enhanced ads must disclose synthetic content, and what stays prohibited.
AGL-Hakuhodo pilots ChatGPT Ads in five sectors
The Hakuhodo agency will test intent-led ChatGPT Ads across automotive, education, real estate, CPG and BFSI before scaling on conversion benchmarks.