Topic
Tag: India Marketing
60 stories
Myntra CMO Sunder Balasubramanian exits after four years
Sunder Balasubramanian has stepped down as Myntra's CMO after nearly four years, closing a run that spanned customer growth, marketing and creative.
World Tourism Day 2026: How product-led creative won the day
From Goldmedal's DDLJ callback to RedBus's birth-month game, a look at how brands made World Tourism Day 2026 work harder for their products.
Brandstailer Strengthens Integrated Digital Marketing in India
Brandstailer is strengthening its integrated digital marketing capabilities across India, per Firstindia. Here is what the full-stack agency move signals.
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.
Logitech Appoints Vikrant Malik as India Marketing Head
Logitech named former Haleon and GSK marketer Vikrant Malik Marketing Head for India with a category and product portfolio mandate. Here's what it signals.
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.
Cityflo Appoints Concept PR as Communications Partner
Concept PR will handle Cityflo's corporate reputation, media relations and thought leadership as the shared mobility brand expands across four Indian metros.
Trehan IRIS Appoints Prasad Rane as Chief Business & Marketing Officer
Trehan IRIS has named Prasad Rane as Chief Business & Marketing Officer to align business growth, sales, brand, and customer experience.