Section
Category: Campaigns
234 stories
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
Whatnot Sellers Top $8B in H1 as First US Ad Blitz Begins
Whatnot's first national US ad push puts sellers in prime time as H1 2026 sales top $8B and Dublin becomes the next seller supply…
Morrisons turns fresh produce into Halloween monsters
Morrisons and Leo UK launched Market Street Monsters, an OOH push using fruit and veg to make seasonal value feel playful until 31 October.
Ramayana box office fuels Diwali ad rush with ₹2,000-crore pitch
Diwali 2026 campaigns span home prep, gifting and pet safety, while Ramayana: Part 1 becomes a ₹2,000-crore cinema advertising pitch.
HOCCO launches Payesh ice cream for Kolkata Durga Puja
HOCCO has entered East India with a Payesh-flavoured ice cream and a music-led Durga Puja campaign created by Havas Creative India.
Flipkart Minutes’ 10-minute horror series taps Ramsay Brothers
Flipkart Minutes and McCann India team up with the Ramsay Brothers for The Last Delivery, a three-episode horror series timed for Halloween.
UNDRESS reframes men’s intimatewear on JioHotstar’s Rizz Master
UNDRESS has signed on as presenting brand for JioHotstar Tadka's dating show Rizz Master, aiming to move men's intimatewear beyond comfort and function.
McDonald’s India joins 13-market G-DRAGON Korean menu push
McDonald's India North and East joins a 13-market Korean menu push with gochujang butter sauce, four local favourites and a G-DRAGON collectible.
Secret Alchemist’s 50ml perfume line bets on Indian origins
Secret Alchemist’s Diwali campaign for Signature, with co-founder Samantha Ruth Prabhu, reframes Indian botanicals as modern fragrance in a 50ml format.
Ad watch: Kisna puts Shahid and Mira in festive jewellery film
Kisna's festive and wedding campaign pairs brand ambassadors Shahid Kapoor and Mira Rajput Kapoor with a reprised Woh Kisna Hai and a 300+ billboard…
KISNA revives Woh Kisna Hai with Shahid Kapoor and Mira Rajput
KISNA Diamond & Gold Jewellery reprises the 2005 Bollywood song Woh Kisna Hai with Shahid Kapoor and Mira Rajput for a festive gifting campaign.