Section
Category: Campaigns
234 stories
Attack Ad Uses Rival’s Own Words as 2026 Ad Spend Hits $10.8bn
A North Carolina Senate attack ad built entirely from a rival's old quotes shows how archival footage, fact-checks and record ad spend are shaping…
Lawyered’s ChallanPay Ropes In Pratik Gandhi For ‘Aaram Se’ Push
Legal-tech platform Lawyered launches 'ChallanPay - Aaram Se' with Pratik Gandhi, moving from performance ads to humour-led category building.
Edwards Lifesciences Frames Ageing Signs as Heart Health Cue
Edwards Lifesciences' Stay Young at Heart campaign uses cinema, OTT and radio to reframe everyday ageing symptoms as possible heart valve disease signs.
Turtlemint Puts 691,000 Digital Partners at Heart of New Campaign
Turtlemint's 'Naye India Ka Naya Digital Partner' campaign spotlights six real advisors from B30 India, produced by Teen Bandar for LinkedIn and YouTube.
Volvo CE’s ‘Aaj Banayein Kal’ Puts People Before Concrete
Volvo Construction Equipment's new campaign 'Aaj Banayein Kal' shifts infrastructure storytelling from kilometres and tonnage to children, dreams and the builders behind them.
Racold’s #BetterServiceThanSorry Turns Service Into a Campaign
Racold's #BetterServiceThanSorry campaign uses four AI-led films to push preventive water heater care, plus a Rs 290 health check offer. Here's why it matters.