Section
Category: Campaigns
234 stories
Complan Picks Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness refreshes Complan's legacy with a digital campaign built around 15-year-old cricketer Vaibhav Sooryavanshi and Thoda Plan, Thoda Complan.
Nilkamal Sleep joins Bigg Boss Telugu as associate sponsor
Nilkamal Sleep becomes official associate sponsor of Bigg Boss Telugu, placing its Bounce Foam mattresses in contestant bedrooms for 100+ days.
Dangal TV, Flipkart, Starcom Turn ‘Rimjhim’ Into a Shoppable Show
Dangal TV, Flipkart and Starcom India have built a content-to-commerce play around Hindi drama Rimjhim, with shoppable tags on YouTube and TV.
Network18’s Mana Run Brings Fitness IP To Vizag’s RK Beach
Network18's Mana Run rolled into Visakhapatnam with thousands of runners at RK Beach and eight-plus sponsor categories. What the event IP playbook signals for…
DSP Bets on Search Intent Over Returns Hype in New Campaign
DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…
Dunkin’ Casts Rachel Dratch as ‘Pumpkin Spice’ Girl in Fall Ad
Dunkin' reunites Baby and Ginger Spice with a fictional sixth bandmate, Pumpkin Spice, played by Rachel Dratch, to launch its fall menu push.
Freedom Oils Hands Out 10,000 Seed Ganesha Idols This Festival
Freedom Healthy Cooking Oils is distributing 10,000 seed Ganesha idols in Hyderabad and Bengaluru, marking seven years of its Green Ganesha activation.
Samsung Takes Galaxy Z Fold8 to Six Global Landmarks in DOOH Push
Samsung's 'Welcome to Foldables' outdoor campaign for the Galaxy Z Fold8 lights up Gwanghwamun, Shibuya, Piccadilly Circus and more. Here's why DOOH is back.
Rado’s ‘The Search’ Puts Hrithik Roshan in the Design Studio
Rado's new brand film 'The Search' casts Hrithik Roshan as a co-creator, tracing a memory into the Centrix Open Heart Diamonds timepiece.
Duolingo Adds Punjabi Course With ‘Ullu Da Pattha’ Campaign
Duolingo has launched a 'Learn English from Punjabi' course, backed by an 'Ullu Da Pattha' campaign from Talented and Calm Kaam featuring mascot Duo.
Everyone Active Goes on TV for First Time With ‘Much More’
UK leisure operator Everyone Active has launched its first national TV campaign, 'Much More', built with agency Wraith to reframe gyms as everyday life.