Section
Category: Campaigns
234 stories
Generali Becomes Davis Cup Presenting Partner in Global Deal
Generali and World Tennis sign a multi-year deal renaming the Davis Cup, with global broadcast and court branding woven into the tournament.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.
McVitie’s puts its masterbrand front and centre
McVitie's has launched a multimillion-pound masterbrand campaign across TV, social, out-of-home and in-store, with limited-edition packs.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Goodwipes Spoofs OpenAI’s Astra Ad With AI-Created Asstra
Goodwipes turned OpenAI’s Astra ad into Asstra, a four-day AI-created parody that puts the future of butt wiping in the cultural spotlight.
BabyOrgano First Brand Film Sparks Co-Parenting Conversation
BabyOrgano's first brand film follows a mother's return to work and a father learning daily childcare, spotlighting modern co-parenting.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Max Cement and Suniel Shetty push collective effort in new ad
Max Cement's new campaign with Suniel Shetty turns 15 years of Northeast India operations into a story about community-led building.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
Samsung Mocks Apple iPhone Duo with Tim Cook Stunt
Samsung New Zealand taps a Palmerston North local named Tim Cook to promote the Galaxy Z Fold8 as Apple enters the foldables race.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.