Section
Category: Campaigns
234 stories
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.
Sydney Sweeney’s Naked Novig Ad Draws Athlete Backlash
Sydney Sweeney’s new Novig campaign is drawing athlete backlash. Here’s why ‘Just Sports’ has reignited the sex-in-advertising debate.
Kate McKinnon Plays Evil CEO in Zoom’s Sequel Ad
Kate McKinnon plays a scheming CEO whose plans to destroy Zoom backfire, highlighting the platform's AI tools in a sequel to its global reset.
Nutrafol Be An After Reframes Hair Growth at the Emmys
Nutrafol's Emmy-week Be An After campaign reframes before-and-after hair ads around the emotional decision to start a wellness journey.
ZocDoc Campaign Puts Provider Fit Ahead of Speed
ZocDoc's first campaign under CMO Brian Irving positions booking as a match between patient needs and the right provider, not just speed.
Unbreak Britain Billboard Shifts From Diagnosis to Hope
The sequel to the Broken Britain Billboard debuts in Whitechapel, using OOH design to reclaim the Union Jack as a shared creative asset.
InstaMoney Puts Real-Life Moments at the Heart of New Campaign
Digital lender InstaMoney shifts its messaging from transactions to need states in a new campaign featuring Somesh Sharma and Mallika Nayak.
Cycle Pure Agarbathi Taps Festive Emotions in Maharashtra
Cycle Pure Agarbathi's Agarbathi Bole campaign positions incense as a memory and emotion trigger in Maharashtra, backed by premium festive formats and wider retail…
Complan Taps Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness gives its legacy Complan Boy property a real-world refresh with 15-year-old cricketer Vaibhav Sooryavanshi as the face of the new campaign.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
Laxmi Dental’s Madhuri Dixit ads push informed crown choices
Laxmi Dental’s new films feature Madhuri Dixit urging families to replace ‘whatever’ with informed decisions about Illusion Zirconia crowns.