Section
Category: Campaigns
235 stories
Liberty Shoes’ Chalo Apni Chaal Puts Self-Expression First
Liberty Shoes' AW26 campaign Chalo Apni Chaal frames life as a game, pushing self-expression through game-inspired charms and tech-led comfort.
CP PLUS Extends ‘Upar Wala Sab Dekh Raha Hai’ to Cricket
CP PLUS becomes Exclusive Third Umpire Partner and powers Umpire Cam in the India-Afghanistan T20I series, linking its tagline to review moments.
Philips ‘Airfryer Matlab Philips’ Builds Category Ownership
Philips launches 'Airfryer Matlab Philips' with Sushmita Sen, leveraging over a decade of airfryer leadership ahead of the festive season.
PNGS unveils Ganeshotsav range under Dagina Maharashtra-cha
PNGS expands its Dagina Maharashtra-cha festive push with silver Ganesh idols, puja essentials and heritage gold jewellery for Ganeshotsav.
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
BNW Developments Rethinks Luxury Real Estate Ads with AI
BNW Developments and Filament use AI-led storytelling in Curators of Fine Living to swap property features for human emotion.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.
Hershey’s India Finds Comfort in Everyday Chaos
Hershey’s India and TBWA\Lintas have launched a Hinglish-led brand platform that turns daily setbacks into chocolate moments across TV, digital and OOH.
AI Actress Tilly Norwood’s Press Tour Hits Language Glitch
Particle6 Group's AI actress faced awkward interview moments, including switching to Chinese, raising questions about AI-led press campaigns.
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.
DCCC Digital Ad Campaign Targets Black Voters in VA-02
The DCCC is running a six-figure digital ad campaign in Virginia’s 2nd district, aiming to reach Black voters on YouTube and streaming platforms.
Converse Pulls Ads After Lynching Imagery Backlash
Converse apologized and removed a Chuck 70 X ad featuring aespa’s Karina after viewers said the spotlight and styling evoked a Klan hood and…