Section
Category: Campaigns
235 stories
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
Wagh Bakri Premium Leaf taps Karnataka’s Kadak culture
Wagh Bakri Tea Group launches a Karnataka-first campaign for Premium Leaf with Anushree, built around the local Kadak and Swadbhari cultural code.
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
Credit Karma Dances Into Gen Z’s Money Confidence
Credit Karma's largest campaign yet uses dance, Gen Z insight and an emotional pivot to sell financial confidence, not just credit scores.
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
Rungta Steel Brings SRK, Alia, Ranbir Into TMT Ad
Rungta Steel's new TVC casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a humour-led push for its high-strength TMT bars.
Coinbase, The Ordinary and AXA Win 2026 D&AD Black Pencils
Only four Black Pencils were awarded at the 2026 D&AD Awards. Coinbase took two, while The Ordinary and AXA won for purpose-led creative.
Joy Personal Care signs Tamannaah Bhatia for lotion, cream range
Home-grown Joy Personal Care named actor Tamannaah Bhatia the face of its lotion and cream portfolio, with a multi-platform campaign led by Honey &…
How Mercedes-Benz Balances Holiday Magic and Brand Data
Mercedes-Benz USA's brand chief on using prior-year creative data to add emotional holiday storytelling without losing core brand pillars.
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.
Beats 360: Kendall Jenner Stars in Custom Headphones Push
Beats 360 debuts swappable ear cushions and a surreal campaign with Kendall Jenner playing every role. Here's what marketers should know.