Section
Category: Campaigns
235 stories
Vitalife Targets Modern Chaos in New Home-Cooked Food Push
Gokul Agro's Vitalife shifts from oil attributes to behaviour, using new regional films and a Home-Cooked Food Index to promote home cooking.
ColorPlus Taps Abhay Deol for AW26 Live the Pause Campaign
ColorPlus launches its Autumn Winter 2026 campaign with Abhay Deol and puts corduroy at the centre of a message about slowing down.
Hashtag Orange Positions Escorts Kubota MU Series on Trust
Hashtag Orange frames Escorts Kubota's MU Series as a trust decision, pairing power with India's first 8-year tractor warranty in a new campaign.
Flipkart Turns Kolkata’s BBD Bagh Buses Into Big Billion Days
Flipkart uses Kolkata's BBD Bagh bus culture, QR-coded tickets and a conductor-led film to make Big Billion Days locally relevant.
Air India Evolves Brand Platform With Vaibhav Sooryavanshi Film
Air India and McCann shift their 'There is an Air About India' platform to a community-first story featuring cricketer Vaibhav Sooryavanshi.
WPP OpenDoor and Snapchat Build Gen Z AR Watch Party
WPP OpenDoor and Snapchat India hosted Prime Video's The Revolutionaries cast for a creator watch party, custom AR Lens and social-first Gen Z push.
Goodwipes Is Using Liquid Death Collabs to Disrupt Bathroom Aisle
Goodwipes is pairing shock-value collabs—from Liquid Death to Olipop—with existing taboos to challenge Big Toilet Paper and build fame.
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
Chase Taps Drew Barrymore and Kevin Hart for Scream Spoof
Chase puts a comedic Scream twist on cash back rewards with Drew Barrymore and Kevin Hart, tapping 1990s nostalgia as Halloween season begins.
BrewDog Kicks Off Tilray Era with Under New Ownership
BrewDog's first major campaign under Tilray Brands pairs provocative creative with retail and on-trade promotions. Here's what marketers should watch.
Canva’s India Campaign Pairs Farah Khan, Raghu Ram, Lewis
Canva's biggest India campaign yet brings Farah Khan, Raghu Ram and Terence Lewis together to show how AI tools close the idea-to-execution gap.
VERO MODA taps Aditi Rao Hydari for AW26 campaign
VERO MODA has named Aditi Rao Hydari the face of its Autumn/Winter 2026 campaign, spotlighting occasion-friendly womenswear and a festive retail push.