Section
Category: Campaigns
235 stories
HSBC Mutual Fund’s #StayDiSIPlined Campaign Pushes SIP Discipline
HSBC Mutual Fund uses humour and behavioural insight in #StayDiSIPlined to keep millennial and Gen Z investors consistent with SIPs across market cycles.
Vianaar brand film sells Goa’s Susegad slow living
Vianaar's new brand film moves beyond floor plans to sell Goa's Susegad philosophy through carrom, barefoot walks and unhurried living.
JSW Group’s Tere Sang Bharat anthem backs Team India
JSW Group and Ogilvy India launch Tere Sang Bharat, a Team India anthem for the 2026 Asian Games, built on the Rukna Nahin Hai…
Axis Bank’s ‘open’ campaign shifts from features to habit
Axis Bank's seven-film 'open ki aadat pad jaayegi' push uses everyday settings to show how digital banking convenience raises customer expectations.
ixigo Turns Tourists into Sheep to Sell AI Travel Planning
ixigo’s new ad dresses beach tourists as sheep to critique herd-driven travel, then lets AI assistant TARA show a more personal path.
Assetz puts design at centre of Life Reimagined campaign
Bengaluru developer Assetz turns balconies, lobbies and play areas into a design-led brand platform for lasting recall.
Tata Motors CV unveils Mr Surak Shah mascot for Suraksha AMC
Tata Motors Commercial Vehicles has introduced Mr Surak Shah, a bobblehead mascot, to front its Suraksha AMC campaign across social media.
Villain Turns Bengaluru Auto Rickshaws into Gold Revolver Billboards
Villain's first out-of-home push turns Bengaluru auto rickshaws into moving billboards for its Gold Revolver perfume, using traffic as a media opportunity.
Behind The Gloves launches boxing’s mythical 7th punch
Behind The Gloves and Brothers & Sisters have launched 'The 7th Punch', a purpose-led campaign building to a 2027 charity boxing event.
Kenstar Ropes in Soha Ali Khan for ‘Widest’ Air Fryer Push
Kenstar launches a Soha Ali Khan-led campaign, 'Kuch Mat Banaana', backing its 45+ SKU air fryer portfolio as the widest in India.
Freyr Energy Teases Cricket Star as First Brand Ambassador
Freyr Energy builds buzz around its first brand ambassador with ‘Solar Ho, To Freyr Ho!’, linking rooftop solar with Indian cricket.
Nykaa turns a warehouse heist into a beauty discovery pitch
Nykaa's 'New At Nykaa' campaign casts Rakhi Sawant in a playful warehouse heist to spotlight new beauty launches on its platform.