Section
Category: Campaigns
235 stories
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
Scooter’s New Wave: Selling the Last 3 Feet
Campaign Brief's The New Wave features Scooter, the retail agency selling a sharper edge: influencing buyer behaviour at the last 3 feet.
Doraemon launches 360° campaign for India theatrical release
Doraemon's 45th film is rolling out across India with OOH, digital, radio, school outreach and retail ahead of its October 2 theatrical release.
World Tourism Day 2026: How product-led creative won the day
From Goldmedal's DDLJ callback to RedBus's birth-month game, a look at how brands made World Tourism Day 2026 work harder for their products.
Boston Logan’s Accent Contest Earns 7 Million Impressions
Allen & Gerritsen's Boston Logan contest is turning the city's accent into national earned media, with 7 million impressions and a Ben Affleck boost.
Twamev and Orry bring self-expression to wedding wear
Twamev’s ‘Truly You’ campaign with Orry turned a Jaipur wedding celebration into the launch pad for a new occasionwear collection.
Flipkart uses Piyush Mishra’s regret to sell iPhones
Flipkart and McCann India turn Piyush Mishra's decision to decline a role in Maine Pyar Kiya into a mockumentary about not missing iPhone deals.
SKINN taps Ayushmann and Sobhita for everyday fragrance campaign
SKINN – House of Titan names Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors and launches a campaign to make fragrance a daily ritual.
Doraemon Movie’s 360-Degree India Push Targets Families
A nationwide 360-degree campaign spanning OOH, digital, radio, schools and KidZania is building buzz for Doraemon's October 2 India release.
Flipkart BBD Ad Turns Piyush Mishra’s Regret Into iPhone Push
Flipkart and McCann India use Piyush Mishra's missed Maine Pyar Kiya role to frame Big Billion Days iPhone offers as an opportunity not to…
Fast&Up turns its chevron into a Fuel Forward Asian Games story
Fast&Up's Fuel Forward campaign turns its chevron logo into a story of momentum, backing six Indian athletes at the Asian Games across four sports.
JACK&JONES India Taps Vedang Raina for AW26 Denim Push
JACK&JONES India's AW26 denim campaign brings actor Vedang Raina on board to sell occasion-led denim, from barrel fits to travel-ready sets.