Section
Category: Campaigns
235 stories
Fast&Up turns Asian Games athletes into a Fuel Forward story
Fast&Up's Fuel Forward campaign turns six Indian athletes' Asian Games journeys into a story of preparation, recovery and momentum. Here's the marketing lens.
Block Launches Bitcoin Does Consumer Ad Campaign
Block's first large-scale consumer Bitcoin campaign targets 60 million Americans curious about crypto but have never owned it.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
Bayer’s Alka-Seltzer launches ‘Alka Meets Alka’ with Alka Yagnik
Bayer Consumer Health pairs playback legend Alka Yagnik with Alka-Seltzer in a name-led digital campaign to build recall in India’s antacid market.
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
Welspun QuikDry Makes Quick-Drying Visible in 3-City OOH
MOMS Outdoor turned monsoon realities in Mumbai, Delhi and Bengaluru into tactile OOH proof for Welspun QuikDry Towels' quick-drying benefit.
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
AJIO names Ahaan Panday as brand ambassador for festive push
AJIO has named actor Ahaan Panday as its new brand ambassador, debuting with the 'Festival Is Festivalling' festive campaign ahead of the All Stars…
Birla Opus Paints’ Pujo film puts homecoming before paint
Birla Opus Paints has launched a Durga Pujo campaign following a young woman home to rediscover family rituals, created by Leo India.
Ray-Ban Names Ranveer Singh as First India Brand Ambassador
Ray-Ban appoints actor Ranveer Singh as its first-ever brand ambassador for India, fronting classic eyewear and Ray-Ban Meta smart glasses under a new campaign.
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.