Section
Category: Campaigns
235 stories
Hyundai takes CX beyond dealerships with one-day camps
Hyundai Motor India is bringing sales, service and exchange experiences to residential communities, fuel stations and shopping hubs on 4 October.
Mental Health Campaigns Shift From Awareness to Action
Adweek's Adspeak looks at how Love Your Mind used a brand platform, local voices and behavior metrics to turn mental health awareness into action.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.
Chandrika’s Kerala wedding soap film stars Keerthy Suresh
Keerthy Suresh stars in Chandrika's Kerala wedding campaign, highlighting coconut oil and seven Ayurvedic herbs for naturally glowing skin.
Marico reframes hair oiling as a confidence ritual
Marico's new Parachute Advansed Jasmine film turns a singing-competition moment into a pitch for hair oiling as modern confidence prep.
MTR Foods Turns Festive Sweets Into a Language of Its Own
MTR Foods reframes festive mithai as an emotional vocabulary with a book, film and wider sweets range—plus lessons for cultural marketing.
ANZ’s Secret Sauce Ad Hides the Answer to Sell Insight
ANZ and TBWA New Zealand’s new campaign sells business insight by withholding the one detail companies most want to see.
Freedom Enlists Rahul Dravid for Heart-Health Oil Campaign
Freedom Healthy Cooking Oils has launched Freedom Dil Ki Baat with Rahul Dravid to turn cholesterol awareness into a simple kitchen choice.
KisaanSay and Baba Sehgal push Indian dry fruits for Diwali
KisaanSay has signed Baba Sehgal for its Diwali campaign, using a song, contest and origin-led gift boxes to steer dry-fruit gifting toward Indian growers.
Ghadi detergent’s new campaign tests trust with Madhuri Dixit
RSPL Group rolls out 'Vishwas Ki Pariksha' with Madhuri Dixit, turning Ghadi's new foam, powder and dissolution claims into a public product test.
Hinge’s Made for Love pushes intent-first dating in India
Hinge's new India brand film under Made for Love pushes trust, privacy and high-intent dating, targeting young urban singles, especially women.
Ghadi’s Vishwas Ki Pariksha tests trust with Madhuri Dixit
Ghadi launches a re-engineered detergent campaign with Madhuri Dixit, using on-camera tests of foam, texture and dissolution to back its trust promise.