Section
Category: Campaigns
235 stories
Moomoo’s NYC Transit Takeover Targets 81.4M Impressions
Moomoo's NYC out-of-home push spans 570 MTA and 260 PATH train cars, aiming for 81.4 million impressions around Q2 earnings season.

Maharashtra CM unveils Dharavi Redevelopment Project anthem
Maharashtra CM unveils 'Dharavi Ka Kal Bula Raha Hai' by Prasoon Joshi and Shankar Mahadevan for the Dharavi Redevelopment Project.

Crocs India taps KL Rahul for festive Feel It All campaign
Crocs brings its global Feel It All platform to India with KL Rahul, a festive capsule, Jibbitz charms and a social dhoom scroll from…

Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.

Aquaguard’s new ad makes hard water the hair villain
Eureka Forbes' two-film Aquaguard Water Softener campaign with Parul Gulati uses humour to reframe hard water as an overlooked hair and skin problem.

OPPO F35’s 50MP group selfie ad stars Bobby Deol
OPPO India's F35 campaign pairs Bobby Deol and Divyenndu Sharma with a 50MP ultra-wide camera to sell group selfie togetherness.

Crocs takes Feel It All festive push to India with KL Rahul
Crocs India launches its global Feel It All platform with KL Rahul, Dalip Tahil and creators in a social-first film built around a playful…

Skilled trades campaign challenges college-only career path
The Construction Industry Council of Westchester & Hudson Valley launched a workforce campaign that recasts skilled trades as earn-while-you-learn careers.

Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Sprite Debuts Truth & Spice, an 8-Episode Game Show
Sprite moves from ads into owned entertainment with Truth & Spice, an eight-episode game show pairing celebrities and creators over spicy dares.

SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.

Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.