Section
Category: Campaigns
234 stories
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.
vivo V80’s festive ad sends Sidharth and Kiara on a journey home
vivo India’s V80 campaign pairs real-life couple Sidharth Malhotra and Kiara Advani on a festive journey home, with the phone as creative companion.
Sandipta Sen leads Doctors’ Choice year-long festive campaign
Doctors’ Choice has signed actress Sandipta Sen for a year-long campaign that uses colour-coded sarees to link oil variants with India’s festivals.
Rohit Sharma and Ritika Sajdeh debate baby skincare in ad
Cetaphil Baby's new film uses a relatable parenting debate between Rohit Sharma and Ritika Sajdeh to shift focus from resemblance to skincare.
Goodwipes AI spoof sidesteps a $700K production shoot
OK Future's AI spoof for Goodwipes skipped a $700K shoot and hit 1.5M Reddit views in four days, but the pace was unsustainable.
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.
Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
Borosil puts everyday friction at the center of new ads
Borosil's new 'Designed for a Better You' campaign uses two films to turn everyday kitchen frustrations into a product-design story for marketers.
JioStar taps Rohit-Virat banter for World Cup 2027 push
JioStar’s new promo brings Rohit Sharma and Virat Kohli together in a candid chat as India builds toward the ICC Men’s Cricket World Cup…