Section
Category: Campaigns
234 stories
Sparx Launches ‘Greatest of Today’ with Tamannaah and Lakshya
Sparx and Mudra reframe GOAT as Greatest of Today for young India, with Tamannaah and Lakshya fronting a 360-degree footwear campaign.
ASUS names Raghav Juyal ambassador for accessories push
ASUS has signed actor and dancer Raghav Juyal as its India brand ambassador, leading a new accessories campaign and warranty push.
Gresbond signs Ranveer Singh, launches adhesive campaign
Kajaria's Gresbond names Ranveer Singh as brand ambassador and launches its Tile Expert Ka Tile Adhesive campaign nationally from October 16.
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
Hansaplast targets 13 crore urban children with Jonty Rhodes
Hansaplast's new printed plasters, fronted by Jonty Rhodes, use play and collectibility to reach India's 13 crore urban children.
Hero Vida festive ad pairs Anil Kapoor and Ranbir Kapoor
Hero Vida and Creativeland Asia extend the 'Ghar Ghar Evooter' platform with a festive campaign starring Anil Kapoor and Ranbir Kapoor.
CoinSwitch’s ₹500 Bitcoin Benefit Gets Star Campaign
CoinSwitch pairs Ronit Roy and Darsheel Safary to explain Market Protect, a limited benefit for eligible Bitcoin spot trades with a ₹500 lifetime cap.
CenturyPly’s Think-Ahead Homes for 23 Crore Seniors
CenturyPly’s latest CenturyHeroes 2026 film uses an emotional story and India’s ageing population data to push future-ready, accessible home design.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
Bealls Takes Treasure-Hunt Pitch National Across 650+ Stores
Bealls unveils its first national brand platform, 'For the Haul of It,' framing off-price shopping as a treasure hunt across 650+ stores.
BetterHelp backs women’s mental health with 10,000 therapy hours
BetterHelp and Sophia Bush have launched The Permission Project, pairing 10,000 free therapy hours with a $100,000 therapist fund and a rewrite guide.
Indriya’s Diwali film revives 22KT Gulabi Meenakari
Indriya's 'Festival of Love' stars Aditi Rao Hydari and Siddharth and revives 22KT Gulabi Meenakari in the new Padmika line.