ASUS has signed actor and dancer Raghav Juyal as its brand ambassador in India, putting him at the centre of a new accessories campaign that also carries a warranty-service message. The association will see Juyal feature across the technology company’s brand and marketing initiatives, with a focus on building presence across consumer segments.
The campaign
The campaign centres on ASUS accessories for work, entertainment, creativity and gaming. Alongside the products, it spotlights the company’s doorstep replacement service for eligible accessories under warranty. ASUS has also set up a dedicated website where consumers can check product eligibility and access details of the replacement process.
The source does not name an agency or director. The campaign reel was released on October 12, 2026, across ASUS India’s and Juyal’s social media platforms.
What the film says and how
The announcement positions Juyal’s relatability as the film’s main device. Paramjeet Singh, product and marketing head, consumer PC & gaming, systems group at ASUS India, said Juyal “brings relatability that resonates with today’s consumers, making him a natural fit for ASUS India.” Singh added that the partnership aims to build a stronger connection with a new generation while bringing the brand story to life in a more engaging and relatable way.
Juyal’s statement frames ASUS around the ways people work, create, entertain and play. The film wants accessories to feel like part of that lifestyle rather than a separate purchase, while the warranty detail gives the creative a practical, trackable next step. The announcement suggests the creative leans on personality more than product specifications.
The response so far
The source does not report early engagement figures or public reaction. For now, the appointment itself is the story; the visible distribution signal is the coordinated release on October 12, 2026, across ASUS India’s and Juyal’s social handles, putting the film in front of both the brand’s audience and his follower base. There is no data yet on views, comments or replacement requests.
The category context
Accessories and after-sales service are often low-emotion parts of a tech purchase. ASUS is using a familiar performer to make those messages harder to scroll past, tying warranty replacement into the same story as gaming and creator gear. The choice of a dancer-actor gives the campaign a physical, high-energy cue that suits short-form social video.
The website is significant because it converts attention into a service action. Instead of ending on brand warmth, the campaign gives consumers a reason to check a specific product and replacement route. That makes the ambassador-led film part awareness, part customer-support funnel.
What to watch next
- Whether ASUS extends Juyal beyond accessories into PCs, laptops and gaming devices.
- How the dedicated warranty website performs as a measurable call-to-action for a celebrity-led film.
- Whether the campaign becomes a sustained content series or stays an announcement moment.
Watch the original: ASUS on YouTube
Source: ETBrandEquity.com
