Section
Category: Campaigns
234 stories
Luminous Solar turns Kolkata alpona into a glowing installation
Luminous Solar's Alo’r Alpona turns a Kolkata Durga Puja floor art into a solar-charged installation that glows after dark.
BIG FM invents a political party to launch its morning show
BIG FM invented the Entertainment Janta Party and named RJ Rohan 'Delhi Ka Entertainment Minister' to launch its new morning show BIG MORNINGS.
PNG Jewellers Pairs Madhuri and Ranbir in Legacy Campaign
PNG Jewellers' festive campaign pairs Madhuri Dixit and Ranbir Kapoor in a reveal-led film that frames its 1832 heritage as an unstoppable legacy.
BGMI makes Collection Level an 80s Bollywood status symbol
Dentsu Creative Isobar's two-film campaign for KRAFTON India's BGMI turns a game progression feature into a small-town status story drawn from 80s Hindi cinema.
Macaw Paints gives Kartik Aaryan an ownable Genie role
Macaw Paints' new festive TVC turns Kartik Aaryan into the Macaw Genie, using 10,000+ shades to move from celebrity face to ownable brand property.
Akka: Netflix, YRF set October 30 premiere with a birthday teaser
Netflix and YRF drop the Akka teaser on Keerthy Suresh's birthday and set an October 30 premiere for the women-led gangster saga.
Everytown launches $3M ad push to flip Arizona legislature
Everytown for Gun Safety is spending $3 million on digital and streaming ads in Arizona and four other states, with the goal of flipping…
AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…
Ashley Luxe bets on 12 Teddy Swims videos and a CMO twist
Ashley names Teddy Swims its first Chief Mood Officer as FlyteVu launches a 12-video Ashley Luxe campaign spanning paid, organic and in-store.
OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.
Kohler takes luxury design to the fairway at India Championship
Kohler India is now an official partner of the DP World India Championship 2026, using a fan-zone activation to reach golfers and luxury consumers.
RÆBURN relaunches with AI-generated RÆBURN, REBORN film
London studio RÆBURN has unveiled an AI-generated relaunch film with Belief Studio, signalling a move beyond fashion and a measured carbon footprint.