Section
Category: Campaigns
234 stories
Diwali 2026 campaigns: gold, EVs, sweets and 40% off desks
A daily gold coin, a bumper car, family EV stories and Awfis's 40% workspace discount headline this Diwali campaign roundup.
Chinese Wok’s ₹99 Value Wok makes weekday lunches a Wokday
The Desi-Chinese chain from Lenexis FoodWorks is offering select noodle dishes at ₹99 through a Havas Creative India campaign built around the weekday lunch…
Milton’s Diwali Push Sells the Gift of Really Knowing Someone
Milton ties its festive gift sets to the insight behind thoughtful gifting, turning observation of loved ones into a campaign for Diwali and Karwa…
ADC 106 launches In Search of What’s Next via DixonBaxi
ADC's 106th Annual Awards call for entries breaks its own cube in a restless DixonBaxi film, with deadlines from Jan 22 to Mar 5,…
Maxibon’s Barney Banana returns as out-of-touch mascot
SICKDOGWOLFMAN and Haven’t You Done Well relaunch the banana-flavoured primate for Maxibon’s dual-ended ice cream sandwich.
Global Desi Taps Vedika Pinto for Festive ’26 Love, Bombay
The contemporary Indian label anchors its Festive ’26 occasion-wear push in Bombay’s streetlife, with Vedika Pinto as its new campaign ambassador.
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.
beYon’s first festive campaign turns jewellery desire into a chain reaction
Titan’s lab-grown diamond brand beYon launches its first festive campaign, ‘Ye Toh Hona Hi Tha’, to reframe jewellery as spontaneous self-expression.
Four films anchor Men of Platinum’s character campaign
Platinum Guild International India launches a four-film Men of Platinum festive campaign featuring Rohit Sharma and Anirudh Ravichander on character.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
Eeken by Paragon makes 9-to-5 a day-to-night story
Eeken by Paragon's AW campaign swaps seasonal product talk for the 9 PM-5 AM plans of young India, putting occasion-led positioning to work.