Section
Category: Campaigns
234 stories
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
GIVA’s Heer Se Shuru Diwali campaign centres self-gifting
GIVA's Heer by GIVA launches Heer Se Shuru Diwali, a festive campaign urging women to include themselves in their gifting plans.
Macros asks men to start their Diwali glow-up 30 days early
Men’s skin fitness brand Macros launches its first Diwali digital campaign, asking men to start a two-step routine 30 days before the festival rush.
Farah Khan Fine Jewellery Casts 7 Family Men in New Campaign
Farah Khan Fine Jewellery's The Miracle Man casts seven family members, aged 15 to over 50, replacing models with real bonds and individual style.
Apple Music’s New Brand Look Is Literally Made by Sound
Apple Music's rebrand turns sound vibrations in oil into a new audiovisual identity, with a rollout across original content and events this week.
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
MamyPoko Pants Claims 50% Less Skin Contact in New Campaign
MamyPoko Pants launches Skin Breathe Care with a 50% less skin contact claim, shifting the diaper comfort conversation to breathability.
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Reliance Jewels’ Diwali Ad Lets Gen Z Rewrite Tradition
The Script Room's Diwali campaign for Reliance Jewels stars Raveena Tandon and Rasha Thadani, reframing rituals as evolving expression.
Tixel’s first major campaign: 72% resell when life intervenes
Tixel's first integrated campaign uses a giant-squid odyssey to dramatise why 72% of Aussie fans resell tickets: life got in the way.
Selleys Undo Glue campaign makes removal the hero
Selleys has launched Undo Glue via Howatson+Company, an integrated campaign that dramatises clean removal and life-stage decorating across Australia.
Drake Cooper launches 16 anti-drug ads with zero drug imagery
Idaho agency Drake Cooper flips cause advertising with 16 single-shot spots that show everyday highs—not drugs, needles or scare tactics.