The campaign
Hero Vida, the electric mobility brand from Hero MotoCorp, has launched its festive season film with Anil Kapoor and Ranbir Kapoor. The campaign comes from creative partner Creativeland Asia, with production by Karmman Line and direction by Shlok Sharma.
The work extends two existing Vida platforms — ‘Ghar Ghar Evooter’ and ‘Vida Vaka Voom’ — into the festive season. The new line is ‘Ghar Ghar Tyohar, Ghar Ghar Evooter’.
- Brand: Hero Vida
- Creative partner: Creativeland Asia
- Founder: Sajan Raj Kurup
- Group CCO: Azazul Haque
- CCO: Lishoy George
- Head of planning: Navonil Chatterjee
- Delhi head and CBO: Mayur Chandra
- Creative team: Shivangi and Prabhsimar Kaur
- Account management: Sheetal Ray, Rahul Chaudhary
- Production house: Karmman Line
- Director: Shlok Sharma
For Vida, the festive period is a high-intent mobility window. The campaign uses the season to make the Evooter more relevant at a time when people are travelling, meeting loved ones and considering vehicle purchases.
What the film says and how
The film returns Anil Kapoor and Ranbir Kapoor to their established Vida characters rather than building new roles. Their playful banter sits inside a festive setting, connecting the joy of celebration to the idea of an Evooter in every household. It is a character-led, culturally grounded story, not a specification-heavy product pitch.
Mayur Chandra, Delhi head and CBO at Creativeland Asia, called the approach “continuity without repetition.” The agency did not reinvent the actors’ chemistry; it placed familiar characters in a new cultural context, using the festive season to link stepping out, gathering and celebrating.
“The festive season represents a high-intent period for mobility where consumer travel and purchase decisions naturally peak.”
— Siddhant Vora, brand lead, Vida
Azazul Haque, group CCO at Creativeland Asia, said the work shows the value of creating distinctive characters and owning a consistent narrative. The creative ambition was to make the Evooter feel like a character in the celebration itself, familiar and contemporary rather than an add-on.
The response so far
The source report does not include view counts, reach figures or social sentiment data yet. The campaign’s early visibility rests on the Kapoor pairing, the festive timing and the recall of the existing ‘Vida Vaka Voom’ energy.
Siddhant Vora said the aim is deeper consumer engagement and top-of-mind recall during India’s largest festive celebrations and buying window.
The category context
The film lands in a contested electric two-wheeler market as festive demand accelerates. Instead of leading with range or price, Hero Vida is using entertainment continuity to make electric mobility feel part of everyday Indian celebration.
What to watch next
The next marker is whether the festive extension turns star-led attention into actual Evooter demand. Because the source positions the campaign as a platform play, the clearest follow-up would be to watch whether Vida keeps the Kapoor characters central while adding more product-specific support as the buying window intensifies.
Watch the original: Hero Vida on YouTube
Source: ETBrandEquity.com
