Topic
Tag: Brand Campaign
34 stories
The Fevicol ad that sold unbreakable bonding
How a deadpan 'Unnees Bees' stress test turned Fevicol into India's default shorthand for a bond that cannot break.
PNG Jewellers Pairs Madhuri and Ranbir in Legacy Campaign
PNG Jewellers' festive campaign pairs Madhuri Dixit and Ranbir Kapoor in a reveal-led film that frames its 1832 heritage as an unstoppable legacy.
How Star Sports’ Mauka Mauka turned rivalry into ritual
The 2015 World Cup campaign turned India-Pakistan match anticipation into a fan ritual that marketers still reference every tournament.
Wacoal signs Rakul Preet Singh for AW26 In Pursuit of Beauty campaign
Wacoal India names Rakul Preet Singh as brand ambassador and launches its AW26 'In Pursuit of Beauty' film focused on fit, craft and confidence.
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.
Sparx Launches ‘Greatest of Today’ with Tamannaah and Lakshya
Sparx and Mudra reframe GOAT as Greatest of Today for young India, with Tamannaah and Lakshya fronting a 360-degree footwear campaign.
Hero Vida festive ad pairs Anil Kapoor and Ranbir Kapoor
Hero Vida and Creativeland Asia extend the 'Ghar Ghar Evooter' platform with a festive campaign starring Anil Kapoor and Ranbir Kapoor.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
Bealls Takes Treasure-Hunt Pitch National Across 650+ Stores
Bealls unveils its first national brand platform, 'For the Haul of It,' framing off-price shopping as a treasure hunt across 650+ stores.
BetterHelp backs women’s mental health with 10,000 therapy hours
BetterHelp and Sophia Bush have launched The Permission Project, pairing 10,000 free therapy hours with a $100,000 therapist fund and a rewrite guide.
Ultravolt signs Shah Rukh Khan; claims 90% higher load
Aditya Birla's Ultravolt launches its first brand campaign with Shah Rukh Khan, reframing wires and cables as a home safety promise.
Pepsi’s Yeh Dil Maange More: The Ad That Made Cola Indian
How a Hindi catchphrase, Bollywood stars and cricket fever turned Pepsi into an Indian youth anthem in the late 1990s and beyond.