Section
Category: Campaigns
234 stories
XECH Bets Festive Gifting on Everyday Utility
XECH Technologies launches Gift Smart. Celebrate More., timed to Amazon and Flipkart sale days, leaning on utility-led gifting across travel, workspace and home.
Mia by Tanishq redefines the engagement ring as self-choice
Mia by Tanishq's new film with Aneet Padda flips the engagement ring into a symbol of self-purchase and everyday celebration.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
Melanie C gives up tracksuits for Uber x Red Cross Clothing Drive
Melanie C donates three tracksuits, a sequin suit and a Gucci dress to the 2026 Uber x Red Cross Clothing Drive, created by Poem.
Burger King ends Yoo Hae-jin ad after two weeks
Burger King's Yoo Hae-jin truffle Whopper push wraps two weeks after launch amid boycott calls, putting the talent-risk playbook back in focus.
Ferrero Puts $50M Sports Bet Behind Two Super Bowl Ads
Ferrero will run Nutella and Kinder Bueno ads in Super Bowl 2027 as part of a $50M sports push after Kinder Bueno's debut lifted…
Ultravolt signs Shah Rukh Khan; claims 90% higher load
Aditya Birla's Ultravolt launches its first brand campaign with Shah Rukh Khan, reframing wires and cables as a home safety promise.
Sangeetha.com and tgthr. Turn 30-Minute Delivery Into Drama
Sangeetha.com and tgthr. put the festive smartphone ad at the customer's doorstep, where four short films make a 30-minute delivery promise felt.
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
SunRice Protein+ puts 10g protein in every serve
SunRice extends its SunRice, Baby! jingle into an Australian-first protein rice with 10g per serve, via Bastion's integrated campaign.
Moomoo’s NYC Transit Takeover Targets 81.4M Impressions
Moomoo's NYC out-of-home push spans 570 MTA and 260 PATH train cars, aiming for 81.4 million impressions around Q2 earnings season.