The campaign
Cetaphil Baby has released a new digital video featuring brand ambassadors Rohit Sharma and Ritika Sajdeh. The film is part of the brand’s ‘Parenting Ki Nayi Parampara’ platform, which Afaqs! reports is built around everyday parenting moments and conversations about baby care.
The campaign puts Cetaphil Baby’s product range at the centre, spanning bathing and cleansing, moisturising, massage and diaper care. Afaqs! does not name an agency or director for the film, and no specific release date is given beyond the new digital launch.
What the film says and how
The film starts with a debate almost every parent knows: whom does the baby resemble more, mum or dad? A friend then moves the conversation in another direction—away from inherited features and toward the care a baby’s delicate skin needs. The creative shift is from ‘baby kis par gaya?’ to ‘baby ki skin ko kya chahiye?’.
That switch gives the ad its message. The film suggests that while a baby’s features are inherited, the products a parent chooses are not. It keeps the tone light through the couple’s banter instead of leaning on clinical claims.
Bansri Rajadnye, marketing manager, Consumer Business at Galderma India, explains that the film takes a familiar conversation and gives it ‘a meaningful second layer’. The familiar question of resemblance, she says, becomes a natural entry point to talk about what baby skin actually needs. She also credits Rohit and Ritika’s natural chemistry with keeping the moment warm and relatable while reinforcing care designed for sensitive baby skin.
The response so far
Afaqs! has not reported view counts, shares or audience sentiment in its initial coverage. The attention, as the report frames it, is tied to the couple’s playful, relatable celebrity-parent exchange. For now the response is being read through the campaign’s hook rather than published metrics.
The category context
Baby-care advertising often moves between clinical reassurance and soft-focus emotion. Cetaphil Baby’s film chooses a third route: it borrows a universal parenting conversation and uses it to make specialised baby skincare feel like ordinary advice.
Three creative moves stand out:
- The hook: a low-stakes resemblance debate that is easy for parents to recognise and share.
- The pivot: moving from whom the baby looks like to what the baby’s skin needs.
- The wrap: anchoring that shift in Cetaphil Baby’s four-part care range.
What to watch next
The next signal will be whether Cetaphil Baby extends ‘Parenting Ki Nayi Parampara’ into more everyday parenting debates, and whether the brand shares engagement data or follow-up content with Sharma and Sajdeh. The stronger test is whether viewers remember the skincare message, not only the banter.
Watch the original: Cetaphil Baby on YouTube
Source: Afaqs!
