Topic
Tag: Advertising
66 stories
Jio Story: The Welcome Offer’s One-Line Brief for Marketers
How Jio's 2016 Welcome Offer reset India's data conversation and gave marketers a one-line brief: sell the daily habit, not the connection.
EMVIES 2026: Wavemaker Wins 20 Golds and the Grand EMVIE
Wavemaker and Colgate won the Grand EMVIE for the Colgate Oral Health Movement, while Mindshare, WPP Media and HUL took top honours.
Omnicom Wins Coca-Cola’s $785M North America Media Account
Omnicom wins Coca-Cola's North America media account, estimated at $785M, starting Dec. 1. WPP keeps global; Dentsu keeps Japan and South Korea.
Jio Story: 2016 to Today in India’s Everyday Data Shifts
A look at how the 2016 Welcome Offer reset everyday Indian habits, from cyber cafe queues to video calls, payments and AI in the…
Arun Varghese Exits WPP Media After a Decade
Arun Varghese steps down as WPP Media's national head for emerging tech and experiential marketing after a decade, raising continuity questions.
Zoya’s Her Again is a spice-scented memory trip
Zoya’s Her Again film, created by TBWA\Lintas and shot by Bharat Sikka, uses Indian spices as memory cues for a High Jewellery launch.
MONEYME mocks big banks in Bank Beating Loans
MONEYME and Otherside Studios target traditional banks with a national campaign built on a YouGov finding that 74.7% of Australians want more alternatives.
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
Paramount closes $111B Warner Bros. Discovery takeover
Paramount's $111B acquisition of Warner Bros. Discovery closed October 6, creating Skydance after a year of bids, regulatory fights and a Netflix retreat.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.