Topic
Tag: Advertising
66 stories
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
Imperial Blue revives Because, Men Will Be Men
Tilaknagar Industries revives Imperial Blue's long-running Because, Men Will Be Men platform with a new film from 82.5 Grey and Roopali Singhal.
Welspun’s Itna Drama Kyun? turns home gripes into ad drama
Welspun and ^atom network cast Vidya Balan in two humorous films that turn slow-drying towels and messy bedsheets into cinematic drama.
Rohit Sharma and Ritika Sajdeh debate baby skincare in ad
Cetaphil Baby's new film uses a relatable parenting debate between Rohit Sharma and Ritika Sajdeh to shift focus from resemblance to skincare.
Sangeetha.com and tgthr. Turn 30-Minute Delivery Into Drama
Sangeetha.com and tgthr. put the festive smartphone ad at the customer's doorstep, where four short films make a 30-minute delivery promise felt.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…
SunRice Protein+ puts 10g protein in every serve
SunRice extends its SunRice, Baby! jingle into an Australian-first protein rice with 10g per serve, via Bastion's integrated campaign.
Fevikwik’s Chutki Mein Chipkaye: The Ad That Sold Instant Fixes
A throwback look at Fevikwik’s over-the-top one-drop demos that turned a tiny adhesive into shorthand for instant, reliable fixes.
Cadbury Gorilla: The 2007 Ad That Sold Joy, Not Chocolate
In 2007, Cadbury Dairy Milk and Fallon London turned a drumming gorilla into a global ad phenomenon. Here's why it still matters to marketers.
MDH’s Asli Masale Sach Sach jingle still carries the brand
How MDH's "Asli Masale Sach Sach, MDH MDH" jingle became a decades-long memory hook and still anchors new range films. A throwback ad watch.