Topic
Tag: Advertising
67 stories
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
Agency Chiefs on the One Change They Want Next Year
At Brandweek Atlanta, leaders from Digitas, Pereira O'Dell, Walrus and Partners + Napier outlined people-first AI plans for the next 12 months.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
Flipkart uses Piyush Mishra’s regret to sell iPhones
Flipkart and McCann India turn Piyush Mishra's decision to decline a role in Maine Pyar Kiya into a mockumentary about not missing iPhone deals.
Josy Paul on why creatives should stay lovers, not experts
At AdTalks Chennai, BBDO India CCO Josy Paul explained why creatives should stay lovers, not experts, and how campaigns like Share the Load stay…
Rasna’s ‘I Love You Rasna’: the jingle India still remembers
How a soft-drink concentrate used a simple jingle and catchphrase to become one of India's most durable advertising memories.
How Compare the Meerkat Made Compare the Market Famous
The 2009 VCCP campaign that turned a soundalike joke into a beloved meerkat and made a UK price comparison site a pop-culture fixture.
Assetz puts design at centre of Life Reimagined campaign
Bengaluru developer Assetz turns balconies, lobbies and play areas into a design-led brand platform for lasting recall.
Credit Karma Dances Into Gen Z’s Money Confidence
Credit Karma's largest campaign yet uses dance, Gen Z insight and an emotional pivot to sell financial confidence, not just credit scores.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
Gut Keeps Tim Hortons Creative Account After Competitive Review
Gut survived a three-way competitive review to retain Tim Hortons' Canadian creative account, even as the brand's home market growth stalls.