Topic
Tag: Advertising
67 stories
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
Pinterest courts brands with Visual Search Ads and AI upgrades
Pinterest is rolling out Visual Search Ads, Performance+ upgrades and creator-led CTV tools to build a full-funnel ad offering.
AI Boosts Creative Volume, but Human Judgement Is the Filter
MikeTeevee's Brand Perspectives 2026 finds AI has made creative idea generation nearly infinite—but taste, judgement and talent development decide what wins.
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
Converse Pulls Ads After Lynching Imagery Backlash
Converse apologized and removed a Chuck 70 X ad featuring aespa’s Karina after viewers said the spotlight and styling evoked a Klan hood and…
Ujjivan SFB Bets on R. Madhavan to Reframe ‘Small’
Ujjivan SFB's 'Nothing Small About Us' uses R. Madhavan to counter 'small' perceptions and highlight loans from ₹6,000 to ₹250 crore.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Ralfh Senses names Ravi Kishan as brand ambassador
Dhoop and agarbatti brand Ralfh Senses has signed actor-politician Ravi Kishan to strengthen consumer connect across India.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.