Topic
Tag: Advertising
66 stories
How The Guardian’s Three Little Pigs ad sold open journalism
How a 2012 fairy-tale retelling by BBH London became a Cannes Grand Prix-winning case study in selling open journalism to the world.
Bayer’s Alka-Seltzer launches ‘Alka Meets Alka’ with Alka Yagnik
Bayer Consumer Health pairs playback legend Alka Yagnik with Alka-Seltzer in a name-led digital campaign to build recall in India’s antacid market.
Closeup Kya Aap Closeup Karte Hain Ad Watch
How Closeup's 'Kya Aap Closeup Karte Hain?' repositioned toothpaste from oral health to a confidence and romance ritual that Indian youth still remember.
Welspun QuikDry Makes Quick-Drying Visible in 3-City OOH
MOMS Outdoor turned monsoon realities in Mumbai, Delhi and Bengaluru into tactile OOH proof for Welspun QuikDry Towels' quick-drying benefit.
Jon Cook to Exit WPP in 2027; Eric Campbell Named VML CEO
WPP confirms Jon Cook will exit in March 2027 after 30 years, naming Eric Campbell as VML's incoming global CEO. Here's what it signals…
Hallmark Adds iSpot Outcomes Measurement Ahead of Holiday Push
Hallmark Media and iSpot are bringing outcomes-based measurement to holiday TV, linking cross-platform ad exposure to website visits, purchases and box-office sales.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
How Fogg’s “Kya Chal Raha Hai?” Made No Gas a Category
Fogg’s “Kya Chal Raha Hai?” turned a functional difference—no gas, only perfume—into a catchphrase that reshaped India’s deodorant aisle.
How Mountain Dew’s Dar Ke Aage Jeet Hai Sold Courage
How PepsiCo turned a Hindi tagline—Dar Ke Aage Jeet Hai—into a two-decade brand idea for Indian youth, and what marketers can still learn from…
D&AD: Constraint-led creativity surges in 2026 work
D&AD's Annual 2026 finds constraint-driven creativity has exploded across 50,000 entries from 89 countries, with community listening rising as a prerequisite.
Hinge’s Made for Love pushes intent-first dating in India
Hinge's new India brand film under Made for Love pushes trust, privacy and high-intent dating, targeting young urban singles, especially women.
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.