vivo India has launched a festive campaign for the V80 that puts real-life couple Sidharth Malhotra and Kiara Advani on the road home. The film follows the actors as they travel for the festive season, capturing people, places and moments along the way with the smartphone.
The campaign
Brand: vivo India. Campaign: V80 festive film. Ambassadors: Sidharth Malhotra and Kiara Advani. Agency and director: not named in the source. Release: 2026. The campaign is being amplified across digital and social platforms, and Sidharth Malhotra has also shared glimpses from his journey home captured on the V80.
What the film says and how
The core idea is that a festive homecoming is as much about the journey as the destination. The V80 appears as a “creative companion” rather than a hero product, with its camera and AI features folded into the storytelling.
- 4K Cinematic Video
- AI Creative Camera with more than 30 AI features
- AI Diwali Portrait 2.0
- 50MP ZEISS Night Telephoto Camera
The ambassadors said the familiar festive emotion is told through how people experience life today: capturing, creating and sharing moments as they happen. Geetaj Chanana, chief corporate communications officer at vivo India, frames it as a shift in consumer behaviour, with content creation becoming a natural part of how people experience and share the world.
The response so far
The source does not report early view counts or audience reaction figures. What it does show is the brand’s extension plan: digital and social amplification, plus Sidharth Malhotra sharing his own V80 journey clips, which gives the film a longer social tail.
The category context
The spot lands in the Indian festive season, a crowded window for smartphone advertising. Instead of leading with specifications, the campaign leads with a relatable journey and uses the phone’s 4K and AI features as creative tools inside that story.
What to watch next
Watch for whether the social layer, especially the ambassadors’ own V80-captured posts, keeps the campaign’s “capture, create and share” idea running beyond the main film. Also worth watching is how vivo India follows up on the AI Diwali Portrait 2.0 feature as the festival approaches.
Watch the original: vivo on YouTube
Source: Afaqs!
